February 2010

Keith Wandell discusses how the Company is taking action to support its go-forward strategy

I want to offer you some important thoughts that I shared on our most recent earnings announcement call for investors and talk to you about moving forward as One Company, and One Team, pulling in One Direction. I hope this perspective will help you better understand the difficult business decisions we made in 2009 and how the Company plans to move ahead in 2010.

Harley-Davidson® Forty-Eight™ takes a bite out of the Big Apple

Riders and enthusiasts think this “Sporty” is sweet

On Jan. 22, the new Harley-Davidson® Forty-Eight™ motorcycle debuted as the latest in the Dark Custom™ lineup. Where did it make its first appearance? At the International Motorcycle Show (IMS) in New York City.

The New York City IMS show is one of the largest in the nation – a perfect location for a new model launch to consumers. 

Check out this video to see reactions from customers and enthusiasts.









Take a video trip with European customers. Learn how Harley-Davidson marketing will appeal to these customers in 2010

In Europe…there are beautiful roads where you can sit back and take it all in.

In Europe…there are city roads, lots and lots of them.

In Europe…there are cafés and tiny streets full of character and buildings older than you can imagine.

Europe is varied, diverse and different. It’s modern and ancient at the same time. For a fun, fast-paced look at the European riding experience, click here for video highlights. You will see a broad look at the overall European riding landscape.  















Christian Arnezeder from Mörfelden, Germany

Get to know Christian Arnezeder. He is Managing Director, Harley-Davidson GmbH, which supports Germany, Austria and Switzerland. Christian has been with the Company since 1999 and works out of Mörfelden, Germany. We asked Christian several questions. Here's what he had to say.




A makeover that will get you wired

After 14 years, Harley-Davidson World – the Company’s newsletter – is getting a significant makeover.

Current. Fast. Online. Interactive. This sums up the Company’s new e-newsletter. Harley-Davidson World Wired will deliver current, globally relevant news to employees around the world.

 

 




Harley-Davidson takes the right steps for a sustainable future

Sustainable development is a huge opportunity for Harley-Davidson, not a risk to be managed. We have a great brand, a strong dealer network and loyal customers. If we grab hold of Sustainability, we can redefine Harley-Davidson for years and years to come.








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2/1 Harley-Davidson to donate motorcycles for Haiti relief efforts

2/10 Gail Lione to retire from Executive Vice President, General Counsel, Secretary and Chief Compliance Officer roles: Continues as President of H-D Foundation

2/10 Jim McCaslin, Executive Vice President, Corporate Product Planning, announces plans to retire

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Learn the Company Vision, Mission, Values and Creed

In the future, this section will feature employees who are living the Company’s vision, mission, values or creed. This issue, take a look at these important elements of our Company. If you or someone you know has an example of these in action, submit your idea to hdcomm@harley-davidson.com.





Son of Harley-Davidson founder visits...

by Bill Jackson, Archives Manager
On Jan. 13, Arthur H. Davidson paid a visit to the Harley-Davidson Museum® in Milwaukee, hometown of the Motor Company. At age 95, Arthur is the son of Arthur Davidson, one of the two founders of the Motor Company. And, for the curious, the H stands for Harley. He is also the sole surviving member of the second generation to come after the founders of Harley-Davidson.

For a brief interview with Arthur H. Davidson, click on the video icon at right.